Web Analytics Case Study

The web analytics study focused on analyzing website traffic and user behavior for a fashion e-commerce site. The results indicated that the majority of traffic was driven by search engines, with high bounce rates from mobile users. The study identified opportunities for optimization, such as improving the mobile experience and targeting specific keywords for SEO. As a result, the e-commerce site saw an increase in conversions and engagement metrics. The study highlights the importance of regularly analyzing website traffic and user behavior to optimize performance and drive business goals.

Overview

The goal was to study the end user activities and the decisions customer make before buying a product online.
Netision studied these requirements and formulated a complete roadmap detailing out the development considerations and methodology for building the custom software. The solution was successfully deployed to cloud computing platform. The client’s focus area has moved to this product and now it is the most profit making product for the organization.

Challenges

After careful analysis and going through the development considerations, the project was very challenging. We had to develop custom tools and technologies to support many of the features.

  • To record the user activities and store them in database.
  • To replay the recorded streams.
  • Ability to play, pause, forward or back play sessions.
  • To generate heatmaps where the customer landed.
  • To generate funnels.
  • To provide the form analytics.
  • To record the fields drop off.
  • To record the conversions
  • To build a platform to integrate other API like Google Analytics, Campaign monitor etc.
  • Custom reports for all user activities
  • Build the subscription mechanism.

    • Solution

    We developed the product with the capabilities and a strong back-end admin section. The end product is hosted on the cloud and a seamless integration could be easily done with any website.

    Some of the major activities done to provide the required solution included –

  • Design of a detailed strategy to analyze various requirements.
  • Database was designed to support the terabytes of user data
  • Windows Services and SQL jobs were written to handle the huge data
  • The back-end admin UX was carefully analyzed and the UI was generated, which would be very interactive for end users.
  • Engineered the DAL layer for maximum performance with the SQL
  • Custom light weight JavaScript platform build to interact with the browser
  • Build custom data migration strategies
  • Build drag and drop reporting capabilities
  • Easy installation, just need to include a script in the website and this software will record all the user activities

    • Results

    The product is now the core business area for the client. The client business has improved a lot and among the fastest growing tech companies in the entire Europe.

  • Increased market share due to easy adoptions
  • Lowers the customers advertise cost
  • Ability the concentrate on the focus area
  • Easy to play and see the customers’ behavior
  • Get powerful visualizations and insights into your customers’ experience
  • Identify and improve issues within your online customer journey
  • Significantly increase your conversion and reduce abandonment
  • Transparent and easy subscription based model
  • Easy to conduct AB testing
  • Easy to check for new features and add-ons to the website