Data Analytics

Client has been in the business of manufacturing and selling the medical devices since last 3 decades. it products are used by wide variety of healthcare professionals.

Overview

The company was facing economic and regulatory challenges, and wanted to implement new selling models and strategies such as value-based selling, key account management, multichannel marketing, customer relationship management and pricing optimization. But they were not always getting the best results.
Netision analyzed the data and provided a solution, that improved operational performance through rigorous data management.

Challenges

Improve targeting of healthcare providers and caregivers who purchase and recommend products.
Enterprise wide sales analysis of all products

Solution

“BI is about providing the right data at the right time to the right people so that they can take the right decisions”

Results

KEY PERFORMANCE INDICATORS

Budget V/s Actuals
Run-rate based forecasting
Forecast analysis was embedded in the QlikView application.
An on the fly slice & dice feature rich report helped the management to manipulate & see the data in whichever way they want

Technologies